Headquarter's Report: ADA Strategic Plan Initiatives Must be Designed to Support Members in 2020 and Beyond

Author: Stephanie Czuhajewski, MPH, CAE, Executive Director

As ADA and its members face mounting health, clinical, and economic challenges, as a result of the coronavirus (COVID-19) pandemic, it is important to ensure that our strategic goals flex to meet the evolving needs of practices, students, and audiologists.

ADA’s Mission: To Advance practitioner excellence, high ethical standards, professional autonomy and sound business practices in the provision of quality audiologic care.

Vision: To ensure practitioner ownership of the profession of audiology through the advancement of autonomous practice models.
ADA Strategic Plan Pillars


With the input of ADA members, the following strategic pillars have been identified: Community, Advocacy, Quality, Autonomy, and Sustainability.

Community: Create Opportunities for peer-to-peer education, professional advancement, and networking.

Advocacy: Implement public policy initiatives that advance ADA’s mission and member interests.

Quality: Promote evidence-based business and clinical practices.

Autonomy: Expand opportunities for ownership of the audiology profession through the development of autonomous practice models in any chosen practice setting.

Sustainability: Facilitate member access to the tools, resources, and relationships that will foster success for their practices and the audiology profession.

The ADA mission, vision, and strategic goals have never been more important to members and the profession. Over the next few months, ADA will assemble steering committees for each of these pillars to ensure that the objectives developed are consistent with ADA member needs now and over the next 18-24 months. If you are willing to participate on one of these steering committees, please contact me at sczuhajewski@audiologist.org.