President's Message: Trust Not Triumph Not

Author: Kim Cavitt, Au.D.

Trust…that is a tricky topic. The why’s and how’s of trust differ from person to person and, sometimes, from situation to situation. At the heart of trust lies personal beliefs, based upon experiences, a particular view of the world and our own sense of self. Trust can build and a lack of trust can destroy.
  • Trust is very important in both our personal and professional lives.
  • Do we trust our teenage children to present themselves to the world as we have taught them?
  • Do we trust our spouse?
  • Do we trust that our patients are not seeing another provider if we do not see them every 12 weeks?
  • Why do some patients trust Costco as much or more than they trust us in the private sector?
  • Do we trust manufacturers and buying groups?
  • Do we trust our colleagues?
  • Why should patients trust you and why should audiologists trust me?
How would you answer those questions? For me, it all comes back to your view of the world. I would describe myself as an optimistic pessimist. I know, it makes no sense, but let me explain. I always try to think way ahead and try to plan for every potential pitfall and challenge. I love pros and cons, strengths and weaknesses and costs versus benefits lists. I am a Type A planner. Now, with that comes and amazing bonus. I am rarely, if ever, disappointed. I see the world for both what it is and what it can be. Yesterday cannot be fixed but what can I do today and tomorrow? I believe and trust in people, family, patients, colleagues, that believe and trust in me and believe in both what is and what can be. This is why I trust my daughter, my husband, my government, my members, and my colleagues. I believe that most people are inherently, good and just.

I believe and trust in audiology and its future. If I didn’t, I could not stand in front of Au.D. students each week, each with six-figure debt, in good conscience. I trust in ADA, its members and audiology. I see the world as opportunity and trust in what we can all build together as a community through change and growth, much more than I fear our demise.

If you trust no one, no one will trust you. Trust is what allows us to take calculated risks—risks which carry our practices and profession forward. Trust and a belief in others are the ways that I see audiology advancing and thriving in this changing healthcare and retail marketplace.

We need to trust. We need to trust our patients to stay with our practice if we provide them with consistent, state-of-the-art, evidence-based, affordable, patient-centered care. More importantly, we need to trust and believe in each other and our professional organizational leaders. ADA members have the opportunity and responsibility to elect the board of directors (please see the 2015 election information and candidate position statements).

The ADA board is committed to serving the best interests of members and audiology, just as it has been for nearly 40 years. As professionals in a professional society, we can either embrace trust and triumph or we can latch on to fear and fail.

Anton Chekhov once said, “You must trust and believe in people or life becomes impossible”. I believe in that adage. The question is, do you?