Headquarter's Report: The ADA 2012 Convention, Phoenix Rising: An Efficient (and Effective) Way to Elevate Your Practice & Your Profession

Author: Stephanie Czuhajewski, ADA Executive Director

ADA is a community of business-minded, auto-nomous audiologists who can be trusted to selflessly share best practices, emerging trends and important news with peers and colleagues. ADA members routinely help one another navigate today’s professional challenges, through listserv discussions, articles in Audiology Practices, committee service, and one-on-one mentoring.

Each year, the ADA community converges in early November for immersive learning and professional growth at the ADA Annual Convention. Creative thinking and innovative ideas are often most efficiently kindled and stoked when we are able to congregate in person, which is why the ADA Convention experience is so important. This year’s Convention theme, “Phoenix Rising,” personifies the unity of ADA members and exemplifies their unlimited potential to elevate their individual practices and the profession of audiology by working together. The ADA 2012 Convention program will provide more opportunities for education and networking than ever before. The regular course schedule has been enhanced to include concurrent sessions beginning, Thursday, November 8th, allowing more continuing education hours to be built into the regular program, while still providing opportunities for in-depth workshops.

Friday marks a focus on the future! On Friday, November 9th, healthcare futurist, Dr. Ed O’Neil, will discuss the future of healthcare and illustrate how it may be applied to the profession of audiology. This thought-provoking session will be followed by “Moving Beyond the Magic 8 Ball: Forecasting the Future of Audiology and the Hearing Industry,” featuring a panel of audiology and hearing industry thought leaders who will provide insightful perspectives on what lies ahead for audiology and the hearing industry. This discussion will take an honest look at the current landscape of our profession, the environmental factors that are shaping its future, and provide audiologists the information they need today in order to be prepared for tomorrow.

Some of the best ADA Convention takeaways come from impromptu discussions that happen outside the classroom. If you are seeking the opportunity to network with peers, then Phoenix Rising is the place to be. This year’s ADA Convention will feature extended exhibit hours, an innovation station and private meeting space for practice owners seeking to interview potential partners and employees. Don’t miss the ADA Member Business Meeting on Saturday morning. Awards will be presented, ADA leaders will provide updates on ADA initiatives, the 2012-2013 board will be installed and ADA members will have the opportunity to provide input on the future direction of ADA.

ADA is the only national membership association focused on ownership of the audiology profession through autonomous practice and practitioner excellence as its primary purposes. Attend the ADA 2012 Convention, “Phoenix Rising,” and become part of the ADA community and the movement that is shaping the future of audiology. I look forward to seeing you in Phoenix on November 8th!