Serve and Volley

Author: Bruce Vircks, Au.D.

ADA exists to advance the interests and objectives of its members, and ADA represents a very important community—autonomous and private practitioners who not only strive to be excellent clinicians, but also successful business owners and managers.

ADA and its members are to audiology what the “serve and volley” is to tennis. By serving up important initiatives and charging the net to see them through, we have moved our profession forward, while denying opponents the opportunity to determine our professional destiny.

I believe that we are at a critical match point within our profession—and I believe that decisions that we make today will determine whether autonomous audiologists become irrelevant or irreplaceable tomorrow. We must continue to serve and volley in order to defeat outdated protocols, debunk myths and develop efficient and successful models of practice for the future.

Because ADA has no other agenda except helping members achieve their professional goals, ADA takes great care to listen to and implement member feedback when setting priorities and policies for advocacy, education, networking and member resources.

Member feedback has been used to create ADA’s Audiology Business Management Training Program, which is designed to equip audiologists with the tools and training needed to effectively manage the business components of a private practice. Module I, Financial Management will be launched at the 2011 Annual Convention in Bonita Springs, FL on November 3rd. Please visit for more information and to review the complete convention advance program. I am confident that you will find educational programming and networking opportunities that are extremely focused on your business and clinical needs.

Based on ideas and input from ADA’s membership, ADA will continue to support the Hearing Aid Tax Credit and Direct Access legislation. We will also advocate for consistent state licensure laws that ensure portability, and whose language references educational requirements for practice rather than a voluntary certification. ADA will also continue its efforts to ensure that qualified preceptors are not wrongfully denied the opportunity to supervise students in their practices. ADA will continue to collaborate with organizations who share a common goal with ADA and its members, and we will continue, without fail, to stand up against those who attempt to advance initiatives that could have a negative impact on ADA members.

Let your voice be heard! I encourage you to become actively involved in ADA—to visit our website, contact a board or staff member with ideas, questions or concerns, to participate in member surveys and to become engaged in volunteer opportunities. With your help and support, ADA will continue to expand its education and resources to serve and volley on behalf of autonomous audiologists.